Interesting Facts About the BMW 7 Series E23
The BMW E23 marked the debut of the 7 Series luxury line, rolling out in 1977 and staying in production until 1986. As the original "Big BMW" saloon, it set the stage for future flagship models.
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Launch and Model Range
Introduced in 1977, the E23 series offered a lineup that included the 728, 730, and 733i models, establishing BMW's first-generation 7 Series luxury sedan.
Signature Design Elements
The E23 featured twin round headlights paired with a slim kidney grille, a classic BMW styling cue, and its overall design was crafted by renowned designer Paul Bracq.
Production Success and Legacy
During its 10‑year run, 285,029 E23s were sold worldwide. The model was succeeded by the E32 generation in 1986, cementing its place as an iconic first‑gen 7 Series.
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